Content Marketing Consultant
A content marketing consultant will help you put together a plan so that every piece of content you create has a purpose. Content with purpose helps grow your business.
Start With Content
Content that you develop and own is the key to long-term traffic and genuine fans.
I have a real problem with paid advertising.
The problem is this: it’s not an effective way to establish genuine fans of your business. Why?
Think of it like this: if you went out onto the street and paid someone $50 to be your friend, how long do you think that friendship would last?
That person did not choose to be your friend, they decided to do it because they were paid. If they’re not paid every day, they stop being your friend.
In contrast, what if you got to know that same person because you helped them out? They had a problem and you provided the solution.
This sets the foundation for a more lasting relationship.
It’s exactly why working with a content marketing consultant to develop a business content plan is so important.
What Our Content Marketing Consultant Will Do
Content Review
If you already have content on your business website this is a great place to start.
Our content marketing consultant will check the content that you’ve already written and will see if any of it is ranking well in the search engines.
If you have content that is starting to rank, a little fine-tuning can go a long way.
It’s also perfectly fine if you don’t have content, either because the business is new or because you just have not yet invested in content.
In this case, our consultant will work with you to identify your Unique Content Perspective: this will be the competitive edge that helps you stand out online.
Content Strategy
Having a well-defined (and documented) content strategy will give you an edge.
This is because SO many businesses don’t have one. Instead, they just create content willy-nilly hoping that something will be of interest to their target customers.
This leads to a LOT of wasted time. Often, these businesses will declare that content marketing is a failure.
When you work with us, our content marketing consultant will prepare a content strategy document specifically for your business.
You will use this content strategy for every piece of content you create so people are drawn to your business by your unique voice and personality.